Regardless of industry, the small business world is ever-changing…especially after a year like 2020. We’ve seen resilient small business owners continue to shift their offerings and operations in the wake of COVID-19, and have some insights (and inspiration) to share from small business owners all over the world.

Whether it’s a fitness studio offering virtual personal training or a boutique offering ‘porch package’ delivery, here are some ways business owners are pivoting to find new customers, bring in revenue, and market their brands. Hopefully, these ideas will get you (and your business) off to a strong start in 2021.

• Focus on free social media marketing.
• Adjust your product offering.
• Actively look for new opportunities.
• Prioritize safety.
• Revamp (or create!) your online presence.
• Do good when you can.