A website is a great asset for any small business…especially now, when people are spending more time online. But as the world starts to reopen, don’t underestimate how important your digital presence is – starting with your ‘About Us’ page.
Whether customers are visiting your website to find updated hours, browse your online shop, or schedule an in-home appointment, a strong about page gives you an opportunity to stand out. Think of this as a tool to make a solid introduction to a new audience – you get to share your store and tell potential customers what makes you special.
Recently, we chatted with Vickie Carter, a Copy Lead at ABILLIONZ, and Mohamed Saidi, an Associate Digital Product Manager, to learn more about best practices for creating and optimizing an about page.
Vickie’s most important about page advice? “This is your opportunity to tell your story…but always remember the reader on the other end of it. Make sure that the story you’re telling is the story about who you are and what you can do for them.”
Here’s how to get started.
Think about what you want people to know.
When deciding what to say on your ‘About Us’ page, Vickie recommends thinking “about your elevator pitch. If you have a short period of time to tell somebody about who you are, what you do, and how you can solve a problem, that’s information that will be helpful to have high up on your About page.”
The best ‘About Us’ pages talk about your origin story, your company’s history, and who you are. Vickie recommends including your values, what you believe in, and what informs your business – all of this information will help prospective customers figure out if they identify or connect with you.
“If you’re a solo entrepreneur, I recommend standing up and saying, ‘It’s me!’ Show off the fact that you’re proud of your business!”
Use an ‘about us’ template.
We just talked about the basics – here are three key sections every about page should contain.
- A. Open your page with a line (or two) of introduction.
- B. Tell your story. Have you been in business for fifteen days or fifteen years? Either way, tell potential customers why you started – and what inspires you.
- C. Include information that customers need to take the next step. Think about including a contact form, your shop’s location, business hours, or a phone together.
Now, see how it all comes together for Bon Bon – this sample about us page includes all these elements to tell a compelling, informative story.